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Editorial draft · For review
Star Boy™ is an interactive visual project by Jonnie Rodriguez at APT Gallery, translating The Weeknd’s Starboy into the language of a Game Boy and game cartridges. The handheld device becomes the album’s point of entry, while Starboy and False Alarm are presented as individual cartridge designs.
Music and games share a small instruction: play. The project builds on that overlap by giving a record the familiar interface of a handheld console. A screen, a cartridge and a selection each suggest what the viewer should do next. The design borrows the anticipation of starting a game and directs it toward a musical reference.
A cartridge makes selection feel physical. Its shape has an orientation, a label and an implied place in a device. Turning a track into that object gives the song a different kind of presence: it becomes something that appears ready to be picked up, exchanged and returned to its slot.
The Game Boy format brings its own habits of attention. It suggests a small screen held close, a limited field of view and a deliberate choice about what to load. The album artwork and cartridge labels occupy those familiar spaces, letting two forms of popular culture share one visual structure.
Star Boy™ is presented as a visual experience, not as a claim that a playable game or manufactured cartridge exists. Its interest lies in the expectation produced by the design: the moment a familiar object makes the viewer imagine an action. The individual track pages let the cartridge imagery be examined as part of that proposal.
Nothing in Star Boy is for sale.
The Weeknd, Starboy